The father of psychoanalysis, Sigmund Freud, argued that 80% of the acts of our daily lives are unconscious and conscious that we are only 20% of what we do. That is, when we eat, our hearts beat or drive not take full awareness of that act. I only become aware when we noticed the sour food, we quickens the heart during sports or visualize a hazard on the road.
Similarly, when we do take a lift automatically (unless we have phobia of elevators) and much more when we hear the traditional music since ancient times accompanies the elevators. Indeed, the duty of this music, much more present in our daily lives than we think, is to go unnoticed.
Therefore, if we awaken our consciousness and become aware of the act of listening to the music, we find that rarely sounding music is a top ten a greatest hit or music known. All this has an explanation and in this post we will delve into this "silent companion" of the elevator, our raison d'être as a company we are in AstarLifts .
The music as therapy for "ascensorófobos"
"Ascensorofobia" is a word we have invented for this article and that defines fear you have to take an elevator. The truth is that the scientific community does not have a term for this specific fear. Therefore it associates two phobias fear to get on an elevator. One is the claustrophobia (from the Latin "Claustrum" closed, and the Greek word "Phobos" fear), and is the panic to stay locked in our case, to the elevator shaft.
The other, which adds to the above, it is acrophobia, also the Greek "akros" high and "Phobos" fear. This fear is in the form of vertigo when one goes up, for example, the Eiffel Tower or the Tower of Pisa (which is also inclined) and his unconscious warns of the danger that may fall from that height.
The problem is when these two fears together and who have vertigo can not escape because it is tucked inside a box that carries it to the top. It's in an elevator or escalator and fear is multiplied by two: having panic as it rises and it can not escape because it is locked.
By this article you wonder where you want to go. Well, you'll be surprised when you say that one of the reasons why the music was to overcome these fears to climb up and feel locked invented.
The first musical threads are traded in New York to face the fear of people to climb skyscrapers. The most famous testimony of this music is the Only You by Frank Pourcel in 1959. Feeling accompanied by pleasant music to the ears and almost imperceptible was the mission of music.
The peculiar characteristics of the elevator music
Can anyone imagine going into the back of a AstarLifts lift and be assaulted by a shrill music, with music of the Top 40 at full speed? Surely we would opt for the stairs if the case arises surreal. Cadence, simplicity, almost imperceptibilidad and recurrence are the characteristics of the music used in the elevators.
The frequency should not be too high to allow reasonably talk if you will, and melody, not easily recognizable but in a catchy way. How many of us have not followed humming almost imperceptibly music elevator music when we reached our destination?
10 applications of music in our daily lives
The music originated nearly half a century ago to the elevators in order to accompany the traveler and, to some extent, mitigate the possible discomforts and unconscious fears you may have in such a short but committed journey ... But over time, and almost no being aware of it, it has colonized other areas of our daily life.
The music may be in some disuse in the elevators, and we often contradict their nature because suddenly becomes perceptible to us when we entered the elevator box and hear the cadence. Then we go back to a stale time, our parents or our grandparents, because it was at the time when he could be heard in all lifts. In fact, get on an elevator and listen to the silence created a tense situation.
Instead, the reality is that 40 years after its invention, the music colonises many areas of our daily life and just give importance and are much less aware that haunts us.
We will give some examples of their applications. Surely when you read you will notice that the music, disused elevators, populates your life more than you imagine:
1. medical centers. The medicine has associated with it a feeling of insecurity. First, because it is something that affects our bodies and our health, and secondly, because we put ourselves in the hands of a stranger to whom we entrust our future. We need to know who is a professional "trusted" And what more bearable to enter the dentist's office and make us wait in a room where a music that rocks the cradle of patients sounds. The waiting makes us more enjoyable. There are also surgical wards in hospitals that use the music for both patients (who do not appreciate if they are fully sedated) and for doctors, nurses and surgeons who do not have to shake the pulse to take a scalpel and open the patient , especially if they are many hours of operation.
2. To receive and produce art. There are few museums that use it, but there are. It is very typical art exhibitions, accompanying a reception with snack. Contemplating art with background music transports us to escapism involved immerse themselves in the work of art, but this conjures up chaos and confusion as the cry of Edward Munch or Picasso's Gernika. Also suitable for producing art, for what artist does not paint a background music? And no longer talk about art therapy centers or nursing homes. The music helps to soothe the soul.
3. As an incentive to buy. It is a classic into a large shopping center and feel accompanied by music as a backdrop. This thread is different from the classic, used to be more "aggressive" to the extent that plays music hits and his tone is higher to encourage the purchase, especially in clothing stores which seeks people to decide and buy for impulse. There are even outdoor malls that use music with speakers covering the entire surface.
4. In public buildings, schools and libraries. Some schools incorporate music in their centers, and many public buildings such as libraries use it to accompany the user at the time of closing. So it becomes less violent and does not interrupt their hours of concentration.
5. In public transport. There are many public transport that collected the witness of elevators to make the trip more enjoyable. The first was the cable car, another elevator that established in their cabins with the same purpose as the elevators. Today, trains like AVE incorporate it as a luxury item and some planes use it, especially at the time to accommodate passengers in the aircraft cabin, which is eternal until the plane takes off.
6. As support in the workplace. Many entrepreneurs decide to incorporate it into their offices to help establish an optimal working environment among employees and increase production rates.
7. funeral. In this context the music accompanies the family at the wake. It must be especially careful it almost imperceptible and the choice of topics that are as neutral as possible.
8. call waiting. It is a classic of services where you have to call a number and, while waiting for the operator, piped music is heard. In fact, it would be inconceivable to leave us waiting in silence!
9. websites. With the advent of electronic commerce, there is nothing to catch the buyer's futurible to enter a landing page and be surprised with a musical thread that hypnotize him like a snake while browsing the page.
10. At home environment to create a chill out. We ourselves use the music when we come back from work and we serve a glass of wine to relax, you type a session of zen music on YouTube and graduated volume to have the tone of music to accompany our daily decompression.
So, some might think the company of George Squires in the 20s devised the music to be issued by telephone (call music Muzak , after the name of your company) that, besides being used to accompany passengers elevator, would all these applications ... and those to come.