Advertisers in the last decade have had to innovate. They were running out of physical space for artistic creation and the latest innovation has been to turn the elevators in a publicity gimmick for companies.
Different types of products have known how to exploit the space elevator to create a colorful and original advertising.
Advertising today is in many places: billboards, media, advertising at bus stops and in places as unexpected as in an elevator. The great competition in the market has made the ads are becoming more creative and attractive so that people see. This article will discuss in depth advertising in elevators.
Why put advertising on the elevator?
A person gets on an elevator about four times a day. People often talk to other occupants, watch mobile, follow the route as are changing floor number and, above all, they read the information found in the elevator. Therefore, elevator advertising has become a must for businesses.
How should you do?
- The first thing to do is to choose the kind of lift we want to use: panoramic, or automatic sliding doors. A less classic elevator will open up a range of possibilities and help make it more attractive.
- Secondly we must investigate what lifts have more number of people. Generally, they will be located in large shopping centers. Next, the conditions with the owner will be addressed through an agreement of use.
- Third, make a proposal for how it will once installed. Ideally it associated with an advertiser or a creative to help you stand out.
- In fourth place, it should be noted that people who are in the elevator did not want to be distracted, so it will install something flashy but simple.
- Fifth and finally, this business can manage time independently, so you can operate from home.
What should I consider?
This advertising is not one to more traditional alternative, but complements it. A good advertising campaign must include many more elements of marketing. The purpose of this advertising is the same as having a campaign on television and radio: you have to be original but without losing sight of the message you want to reach potential consumers and thus get positioned well in the market. Always ahead of the competition.
This type of ad can not be left to chance. Planning and preparation will be essential for success and that people who leave the elevator want to turn around to see it again, while those inside are fixed or waiting in our product and not on the mobile.
The purpose is important. No less important is to set a goal short and long term. Our announcement need a goal line taking into account the brand and market dimension we have. It is important to set realistic goals that can be achieved sooner or later.
What kind of advertising in elevator there?
Advertise in the elevators there are many. Choose the best knowing that there are five types:
The doors are usually the most widely used resource for advertising. It can also be combined advertising between the doors and the interior of the cabin, as once carried out, for example, to promote the film Superman.
2. Interior of the cabinet.
Most people who climb into the elevator look everything around for the discomfort of being so close to many people. This fact has not gone unnoticed by advertisers routinely use this strategy in elevators, this has been carried out, for example, Jelly Tots.
3. Outside the cabin.
Where the structure of the elevators is very visible advertising is usually placed outside the apparatus, so original proposal has conducted the multinational Coca-Cola.
Can you imagine a button with advertising? Even this mechanism has been used successfully for films like 'Be Born Again'. This is the most imaginative proposal found to advertise.
The progress of technology has made in recent years have emerged different forms of promotion such as where advertising is projected LCD screens. while taking land go in elevators.
Not only elevators serve to place these ads. HP brands such as Pantene and have promoted their products through escalators. It has been shown that this site so unique is effective in the field of advertising products and services, people read it and called attention.
25 examples of creative advertising in elevators and escalators
Wit is the best ally of advertising, the best way to attract people to your product is camouflaging in the environment, every day many times we went we take the escalators or elevator. Advertisers have realized this and therefore bet with them as an advertising medium. We list the twelve most representative and creative examples of advertising campaigns in elevators.
To promote the film Superman advertisers recreated outside lifts a hand and within the image of Superman, as if the door opened tore his shirt.
2. Great Lakes Science Center Bodyworlds.
This company decided to put the image of a torso and head outside to person and when the elevator that looks like the body inside is opened.
This brand wanted to simulate your brand outside the gates and inside three-dimensional reality by putting a few stairs up and away from the elevator.
4. Gold's Gym.
This gym decided to arms outside the gates and inside a person held in the air exercising.
5. Coca-Cola Zero.
Coca-Cola, as always, goes a step further in creativity and design for its campaign of Coca-Cola Zero an elevator where out a can of Coca-Cola and a bottle of soda in the air at the last stop of looked elevator.
6. Kill Bill.
For this famous film promotion focused on putting on the elevator doors behind the image of a man with a briefcase, and inside the film poster image.
7. Shams Taekwondo School.
This school of Taekwondo has chosen an advertisement in the elevator doors in which two men seen practicing this sport. One, in the air.
Rajab Al Kathiri 8. & Associates.
This law firm proclaims outside the elevator and divorce lawyer, every word in one of the elevator doors.
9. Fiat Punto.
This car brand has achieved in its advertising outside the elevator car parts appear very original way.
Claro brand is committed to include your advertising across the outside of the elevator, including all perimeter banner which were very visually representing the emblem and objective of the brand.
11. 'Be Born Again'.
This brand uses the external button that you push to reach the elevator. The slogan is "Be Born Again" and put a recreation of Michelangelo's fresco of the Sistine Chapel, where one of the saints press the button.
Finally, one of the most creative we've reviewed. Oreo cookie brand decided to lift the outside of the transparent levitating a glass of milk with a cookie getting wet inside. This means that, as you go up the elevator, turn up the message Oreo.
All these examples show that an advertising campaign in an elevator is creative and can reach large audiences. It is not yet clear why it is essential? What we have here.
Why this type of advertising and not another?
1. Creativity. A post in a place where go unnoticed can cause a higher rate of penetration in the population.
2. Handsome. An ad like this one seeks to generate an attractive for the brand and recognition, a cubicle or a timeout makes people have no choice and have to look at what you want. In addition, if attractive and original, you will find yourself in the minds of your potential consumers.
3. To succeed trust an advertising agency. Many companies want to have original ads and rely on agencies to ensure positive results in services, products or consolidation of the brand.
The results speak for themselves in elevators ads are fashionable. Since our company AstarLifts Barcelona perfect get install lifts so they are ready for all kinds of advertising, which will make companies and brands get the best results.